About Us

Established in 1997, and located in Plainville, Massachusetts, Red Tomato is an ambitious non-profit that works its heart out to deliver fresh, great tasting produce while cultivating a more sustainable, ethical food system.

Rooted in fair trade, Red Tomato strives to bring fairness, transparency and sustainability to every aspect of the way we do business — including stewardship of the earth, equitable and safe treatment of farmers and workers, wide access to affordable and healthy food, and the financial well-being of both Red Tomato and the farms in our network.

Through years of experience, Red Tomato has developed innovative, lean systems that rely on existing wholesale distribution to enable our small organization to deliver everything from apples to zucchini to local grocery stores, produce distributors, neighborhood restaurants, schools and colleges across the Northeast — at an affordable price.

Change is possible. Change is delicious. But change requires teamwork. Making good things happen in our food system depends on a vibrant community of farmers, scientists, activists, distributors, retailers, chefs, shoppers and donors. Together, we are righteous produce!