As part of a pilot to expand winter sales, Red Tomato has teamed up with a network of 40 family farms in the Ojai Valley of California to find new markets for the Ojai Pixie tangerine. The family farmers that grow these mouthwatering tangerines, rarely seen on the East coast, are dedicated to keeping family-scale agriculture viable in southern California. The West end of the Ojai Valley has a unique microclimate that produces excellent tasting fruit – some people call it the “Napa Valley” of tangerines. Keeping flavor their top priority, the Ojai farmers harvest their tangerines only when the fruit is at its peak for flavor. With a mind towards the health and well-being of their customers, Pixie growers use Integrated Pest Management (IPM) in their orchards and do not coat their fruit with wax, resin, fungicides or any other chemicals for packing or travel. This network of farmers is very similar to Red Tomato’s network of apple growers in their approach to farming and marketing, and we’re delighted to represent them.
To read profiles of the 40 farm families dedicated to preserving and promoting this unusual tangerine, please visit their website.