Red Tomato: Press Room

Mission. Red Tomato’s mission is connecting farmers and consumers through marketing, trade, and education, and through a passionate belief that a family-farm, locally-based, ecological, fair trade food system is the way to a better tomato.

• Red Tomato is a non-profit organization, founded in 1996 and based in Canton, MA. We are a unique organization, with one foot in the mission-based non-profit world and the other in the market-based world of commerce. Read more.
• Our research, market development and education work is supported by grants and donations from individuals, foundations, and government programs. Read more.
• Our trade work—buying, selling, and marketing of fresh produce to supermarkets and other customers—is supported by a small percentage of market-based prices. Read more. We also provide consulting on a fee basis. Read more.

Fresh Produce. Red Tomato coordinates marketing, sales, and logistics for a network of over 40 family farms in the Northeast. Our efforts on behalf of this network make their fresh, local fruits and vegetables available to grocery stores throughout the region - and beyond.

Sales

• $2.39M in produce sales in 2010
• Over $17 million in produce sales since 1998 in over 300 supermarkets, cooperatives, campuses and restaurants

Learn More

• Case Studies of Red Tomato
• FAQ
• Consulting
• Red Tomato Farmers
• Red Tomato Products

Videos

• Changing the Game: The Red Tomato Story
• Eco Apples: Born and Raised Here

Downloads

• About Red Tomato
• Eco Apple Brochure
• Romaine Hearts story