In general, the experts I talk to about this have a view of sustainability that encompasses all sizes and all crops, with local and organic playing an important, but necessarily small, role.
Michael Rozyne plays that role. He’s the founder of Red Tomato, a Massachusetts food hub that connects midsize regional produce growers to supermarkets, and he wants the push for a better food system to focus on the growers and the practices, not the label. And he’s optimistic that consumers are moving in that direction. “I do sense a real openness to the idea that the story is more complex than they thought, and they don’t have to cling to the one thing they feel safe eating,” he told me.
Read Tamar Haspel’s September 22, 2017 article, and the context around Michael’s quote, in it’s entirety at Washington Post.com