Laura Edwards – Orr

Laura began her career in family farm activism with Farm Aid where she staffed and managed a national farm crisis hotline, developed a web-based platform to connect thriving farmers with farmers in need and penned a monthly consumer advice column “Ask Laura.” At Red Tomato, Laura spent seven years learning the ins and outs of the entire operation before stepping into the role of Executive Director, in partnership with Founder Michael Rozyne, in January 2015. As her first sales initiative, Laura helped to develop Red Tomato’s Freshness Initiative which brands short supply chains based on a 24 hour turnaround from farm to retail shelf through mainstream distribution channels. Since then, Laura has also been instrumental in developing Red Tomato’s most recent program – a direct store/school delivery program that brings together farm-fresh produce from five states to 40+ retailers and institutions in Massachusetts and Connecticut.

In addition to her leadership at Red Tomato, Laura was recognized by the Fruit and Vegetable 40 Under 40 list of outstanding young leaders in the produce industry in 2018. Laura also serves on the UVM Food Hub Management Program advisory board, the National Farm to School Network advisory board and the Farm to Institution New England Network Advisory Council.

Get in touch with Laura
Laura Edwards-Orr Red Tomato